Whether it be at your job, with side gigs, or personal projects, there are three essential factors to work within: interests, skills, and opportunities. I learned this by reading a book called "Maximize Your Potential" by Jocelyn Glei.
"When you engage with a project in your ISO, you've entered your zone of maximum impact. In such a state, you are a potent force of nature - your avocation becomes your vocation. You can work with full conviction, without ambiguity, and you can transcend your reliance on short-term rewards and societal approval. This is where the magic happens." - Glei.
In anything you do, angles are important. Finding that right perspective, strategy and approach will dramatically affect the results you receive. When it comes to career, recognize the parts of the business you're genuinely interested about. Think about what you can gain from the environment or position, and take that angle.
It's also important to apply your skills. Sometimes it's hard to admit what your greatest skills are, so maybe asking a friend or family member would be helpful. You might be surprised what their answers are. Be ambitious, and apply those skills to your angle. Test things out. See what you can get away with. (Literally.)
Lastly, opportunities. Having both interest and skills already nailed down, opportunities might creep in on their own. However, you might have to make them yourself. Instead of worrying why nothing is happening, make something happen. (That's something I've had to learn over and over again.)
But it's important to understand that these three qualities are most effective when all three are in play. Work within your ISO. I believe you'll find that it's actually very freeing to live that way.