A few days ago, I wrote about how to create value propositions in 5 steps. I shared a bit about where I'm at in the Praxis program, what I'm learning, and how I'm preparing for my apprenticeship. Today I'm taking this a step further by completely sharing everything I've created. I figure, why not be transparent with this? I feel the need to share all of my progress on this blog, so why hold anything back? Here's what I've been working on!
The first company I created value propositions for was a company called Clutter. They're a moving and storage company located in LA, and they serve most areas of the country.
It spent a lot of time creating propositions for this company because I wanted to make sure I put my best effort into it. Since this was also a new experience for me, and it's difficult to offer help to a company that seems to be perfect, I had to spend a lot of time thinking about the best approach.
I started by re-creating my pitch deck. The reason for this was to introduce myself and share my interest in the company. I had already created a pitch deck in the Praxis Pre-Program, but I chose to make adjustments specifically for Clutter.
Next, I began researching their company - I mentioned my process in another blog post. I came across something I'd like to help them improve: their customer service. Even though Clutter is a great company, they have some poor Yelp reviews which didn't make sense to me. Clutter is a genius idea - why are people complaining? I did some more research, found the issue, and thought of ways to solve the problem.
The second company I've created value propositions for is a company called SimpleShowing - located in Georgia and Florida. I didn't make a pitch deck for them since I've already interviewed with the CEO and Marketing Manager, but, I did make a video and presentation.
This one was a bit more challenging because it was hard to find minor problems to solve. I did, however, notice that they don't have any presence on Yelp which I think would be beneficial. I also thought a YouTube channel would be a good idea, so I offered to start both of these for them.
Creating these value propositions are not only helpful for the companies, but I'm also pushing myself to grow in the value-creation mindset. The journey is just beginning, but that's only amazing considering how much I've learned already.