Module 3, week 4.
As I mentioned in one of my previous posts, this month of Praxis is all about writing. Blogging, technique, value propositions, and now marketing copy.
I found a website with a marketing copy that I thought could be improved. Here’s the video of me critiquing it:
Here's the text on the website:
Tea made from the shell of the cacao bean.
MiCacao uses the husks of 100% organic cacao beans to create a unique tea experience, both healthy and delicious. It's light with a hint of dark chocolate and packed with antioxidants, vitamins, and minerals - everything you need for a healthy mind and body.
Here’s my version:
Maybe you’ve heard the cacao bean is healthy, but did you know the shell is even healthier? It’s true, the shell’s got the good stuff - the same stuff we use in MiCacao! Don’t worry, that doesn’t mean it’s lacking in flavor. We take the best part of the cacao bean and add a touch of dark chocolate. It’s all-natural, sugar-free and full of antioxidants. Add a splash of milk, a little sweetener, and enjoy chocolate the best way possible!