Today I had another opportunity to learn something great, and it’s yet another reason to love Praxis. Since I’m currently in the placement process of the program, I (and others alongside me) have time to prepare for interviews for upcoming apprenticeship opportunities.
Every so often, those of us in the placement process get to practice interviews, get feedback, and learn directly from someone who’s well experienced in recruiting employees. He’s also had experience in sales positions, business development, and he’s willing to provide feedback on our interviewing skills.
This was only my first interview prep call, (these go on regularly), but I loved getting feedback. There was lots to learn, but I did have one takeaway that stood out to me the most. That is, the difference between benefits and features.
A feature is a quality of a company, product, or even individual. It’s often what creates uniqueness, but it’s not the benefit - it’s what causes benefit. The benefit, on the other hand, is the result of the feature. The example used during the call was air conditioning in a car: the air conditioning is the feature, but the benefit is staying cool in warm weather.
That alone helped me view the interviewing process in a different way. Now I know that while features are great to mention, it’s also important to sell the benefits. Creating incentive for others to be interested is key, and using strategy by making it personal is also valuable.