Whenever someone knocks at the door, I always like to give them my time and attention unless I'm really busy. I usually like to give them a shot, so when a lady knocked at the door today, I answered and listened to their story. The lady rambled on forever about things I don't care about. She only talked about who she was, who she worked for, and why she's passionate about it. Did she tell me why I might be interested? Nope.
Did she explain how she could benefit my life? Nope. Was she respectful, and did she seem to genuinely care about me? Again, no. I stood there and listened to her talk for probably 5 minutes straight. If I'm honest, I'm not even sure I heard all of it. She lost my attention once I realized she wasn't saying anything helpful, and her rambling meant I couldn't ask questions. When she finally finished talking, she said, "So you should join us." She never gave me a reason why. She never asked if I was interested. There were no clear directions about how to get involved. Even if I was interested, the whole thing was pointless anyway. There was a silent pause for about 10 seconds as I just looked at her, waiting for a reason to even speak. She didn't say anything, so I asked, "Do you have a website?" "Yes, we do.", and then she told me the web address and their Instagram account. "I'll look you guys up." The only reason I let her continue to ramble for another 10 minutes was that I found it entertaining. Selling happens all of the time. We buy things all of the time. Can you imagine a world where this wasn't the case? It would be impossible for such a world to exist. Not only do we buy physical objects, but we buy ideas too. If you want to convince me of something, I have to give you my time in exchange. (And possibly money.) If you want to make an inefficient sales pitch, be sure to do these things: - Ramble about nothing interesting for 10 minutes or longer. - Don't care about the person you're trying to pitch to. - Be difficult to understand. - Have an unclear explanation as to how to get people involved. There you have it. I'm sure you'll succeed if you do those things.
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