Whenever someone knocks at the door, I always like to give them my time and attention unless I'm really busy. I usually like to give them a shot, so when a lady knocked at the door today, I answered and listened to their story. The lady rambled on forever about things I don't care about. She only talked about who she was, who she worked for, and why she's passionate about it.
Did she tell me why I might be interested? Nope.
Did she explain how she could benefit my life? Nope.
Was she respectful, and did she seem to genuinely care about me? Again, no.
I stood there and listened to her talk for probably 5 minutes straight. If I'm honest, I'm not even sure I heard all of it. She lost my attention once I realized she wasn't saying anything helpful, and her rambling meant I couldn't ask questions. When she finally finished talking, she said, "So you should join us."
She never gave me a reason why.
She never asked if I was interested.
There were no clear directions about how to get involved. Even if I was interested, the whole thing was pointless anyway.
There was a silent pause for about 10 seconds as I just looked at her, waiting for a reason to even speak. She didn't say anything, so I asked, "Do you have a website?"
"Yes, we do.", and then she told me the web address and their Instagram account.
"I'll look you guys up."
The only reason I let her continue to ramble for another 10 minutes was that I found it entertaining.
Selling happens all of the time. We buy things all of the time. Can you imagine a world where this wasn't the case? It would be impossible for such a world to exist. Not only do we buy physical objects, but we buy ideas too. If you want to convince me of something, I have to give you my time in exchange. (And possibly money.)
If you want to make an inefficient sales pitch, be sure to do these things:
- Ramble about nothing interesting for 10 minutes or longer.
- Don't care about the person you're trying to pitch to.
- Be difficult to understand.
- Have an unclear explanation as to how to get people involved.
There you have it. I'm sure you'll succeed if you do those things.