Tonight during our Praxis Wednesday call, we gave each other feedback on each other's value propositions. I've been doing some thinking with regards to my approach with creating these, and I'll go ahead and share that as well as the feedback I received tonight.
I've found a rhythm during the week that I think is the best approach for creating value propositions - I'm not rethinking that. My weekly routine is to set aside the first two days for brainstorming and research, Wednesday for going through with my ideas, Thursday for creating a presentation, and Friday for creating the video. If there's anything that I feel should be changed or revised, I use the weekends for that. I like this process, and I have no issues with it. However, I've been more curious about the ideas themselves.
This ties into the feedback I gained from tonight, and I brought up my questions into the conversation. I see the value in applying to as many companies as possible, but I also see value in spending more time to create more detailed propositions. We discussed this in the call tonight, and I think it comes down to the position, the person, and the overall situation. I also think I try to hard to come up with as many ideas for each business as possible, but it might be better to gear all of my attention to only one idea that's even more valuable.
With that in mind, I'm thinking that from this point on I'm going to make sure my ideas are more intentional and specific to each role. For example, if it's customer service, I'll find the best way to improve communication. If it's marketing, I'll offer to run Facebook ads and prepare posts for them. I think this approach is more efficient rather than pulling together ideas that might be slightly less valuable. If I can create multiple ideas per business, I'll do so, but I want mainly want to signal pro-activity.
A part of the feedback I received was in regards to my propositions for Swing Education. The overall presentation and ideas were great, but the one piece of advice I got was to either eliminate the marketing copy revision or extend it. This is exactly what I want to have in mind as I continue through my regular process. If it's not that valuable, get rid of it or make it better. I don't want to just come up with ideas without actually solving anything.